Luma AI

Generates video from a text prompt or a still image, and turns ordinary phone footage into a 3D scene you can view from any angle.

Marketing & social Apps

Checked 25 Sep 2026

Open lumalabs.ai

What you'd use it for

Turning a text prompt or a single product photo into a video clip that could pass for real footage, without filming anything.

Generate a short video clip from a text prompt or a still image
Turn a phone walkaround of a physical object into a 3D scene you can rotate and view from any angle
Keep branding and visual style consistent across a batch of generated assets
Batch-generate many variants of a clip at once through Luma's automated agents
Reach third-party image and video models alongside Luma's own from a single account

The verdict

Luma is the tool to reach for when the brief is realism rather than a visible effect — product demos, environment shots, anything that has to look like it was actually filmed. The free tier is a taster at best, so real use starts at Plus ($30/month), which is also the cheapest tier with commercial rights, and a normal posting schedule burns through its credits fast enough that Pro is often the true entry point. The 3D Capture app is a genuinely separate reason to keep the account, useful for product photography even if the video generator never gets touched.

What it costs

Tier	Price	For	Includes
Plus	$30/month, or $25/month billed annually ($300/year)	An individual producing video content regularly.	10,000 credits a month, Luma and third-party image/video models, guest collaborator access, commercial use rights.
Pro	$90/month, or $75/month billed annually ($900/year)	Someone hitting Plus's credit ceiling on a normal month.	Everything in Plus, plus 40,000 credits a month and 4x usage on Luma's own agents.
Ultra	$300/month, or $250/month billed annually ($3,000/year)	A heavy user generating video as a primary work output.	Everything in Pro, plus 150,000 credits a month and 15x agent usage.
Team	Contact for pricing	A team that needs shared credits and centralised management.	Team member management, shared team credits, usage analytics, SSO.
Enterprise	Contact for pricing	Organisations with custom volume or fine-tuning needs.	Everything in Team, plus enterprise commitments, dedicated training, custom fine-tuning.

Read from Luma AI's own pricing page on 25 Sep 2026. Vendors change prices without notice.

What you need to start

A Luma account, created with email or Google sign-in, no credit card needed for the free tier
The Plus plan or higher for commercial use rights and to remove the free-tier watermark
An iPhone 11 or newer on iOS 16 or later for full AR-based 3D Capture, though older iPhones back to the 6S support a reduced-quality capture

A free account is ready in a couple of minutes with no credit card, and a first watermarked video clip follows within a few minutes of that, but Plus is where real, commercial-ready use begins.

Your first run Signing up costs nothing and takes only an email or Google login; the first text or image prompt returns a short, watermarked video clip a few minutes later, which is enough to judge the realism before paying for anything.

Where it breaks

Browser-based. Also ships a 3D capture app for turning phone footage into scannable 3D scenes, separate from the video-generation product.

First entry in this reference. There is no previous check to compare it against.

When not to use it

Not for anyone chasing an obviously-AI, stylised look — Pika does that better and cheaper. Not for a casual or occasional user either, since the credit system and the $30 floor for commercial rights make Luma a tool for people generating video as a regular part of the job, not a once-a-month need.

Luma is one of the better-funded names in AI video, and it competes on realism where a tool like Pika competes on stylised effect — its output is aimed at looking like footage rather than looking generated. The company also has a second, less-known product in the same account: 3D capture, which turns a phone walk-around of a physical object into a scene you can view and rotate from any angle, useful for product photography that needs more than a flat image.

Every tier runs on a shared credit system rather than a simple generation count, and the free entry point is thin enough that Plus, at $30 a month, is effectively where real use begins — it is also the first tier with commercial use rights, so anything intended for actual publication needs at least that plan.

What the credit jump actually buys

Plus to Pro is a 4x credit increase for 3x the price — worth it the moment 10,000 credits stops covering a normal month, which for anyone posting video regularly happens fast.
The “agent usage” multiplier (4x on Pro, 15x on Ultra) governs how much of Luma’s own automated generation tooling you can run, separate from raw video credits.
Team and Enterprise are both custom-quoted — there is no published per-seat number, so budget a sales conversation before assuming a price.

Where it sits

Choose Luma over Pika when the brief calls for something that could pass as real footage — product demos, environment shots, anything where “obviously AI-generated” is a liability rather than the point. The 3D capture feature is worth knowing about on its own even for teams that never touch the video generator.