Snov.io
Finds verified email addresses, then runs the outreach sequence and warms the sending mailbox from the same workspace.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Trial | $0 | Testing email-finding accuracy before committing to a paid plan. | A limited number of credits to find and verify contacts. |
| Starter | $39/month billed monthly, $29.25/month billed annually | A solo operator running a small, steady outreach volume. | Email finding and verification credits, drip campaigns, CRM basics. |
| Pro S | $99/month billed monthly, $74.25/month billed annually | A small team scaling up sending volume. | Higher finder and sending credits than Starter, same core feature set. |
| Pro M | $189/month billed monthly, $141.75/month billed annually | A growing team with a larger prospect list to work through. | Higher credit allowance than Pro S. |
| Pro L | $369/month billed monthly, $276.75/month billed annually | A team running high-volume outbound across multiple sequences. | Higher credit allowance than Pro M. |
| Ultra | $738/month billed monthly, $553.50/month billed annually | The highest-volume outbound operations Snov.io sells to directly. | The largest published credit allowance. |
Read from Snov.io's own pricing page on 25 Sep 2026. Vendors change prices without notice.
Where it breaks
LinkedIn account connection is a separate add-on on every tier: $69/mo per slot billed monthly, $62/mo billed annually. It is not bundled into any plan above.
First entry in this reference. There is no previous check to compare it against.
Snov.io bolts three things together that a lot of outbound stacks keep separate: finding a verified email, running the sequence that emails it, and warming the mailbox so those emails actually land in an inbox rather than spam. For a small team, having all three in one subscription is the appeal — one bill instead of three.
The pricing scales by credits (finds, verifications, sends) rather than by seats, so the right tier depends on your actual prospecting volume more than your headcount. A single person doing high-volume outbound can outgrow Starter fast; a small team doing careful, low-volume outreach might never need past Pro S.
The part that’s easy to miss
LinkedIn is not included in the base price at any tier — connecting a LinkedIn account for automation is a flat $69/month add-on (or $62/month annually) per account, on top of whatever plan you’re on. If your outbound motion leans on LinkedIn as much as email, budget for that separately; it is not a rounding error on the sticker price.
Where it fits
Against Customer.io, the two aren’t really competing — Customer.io is behaviour-triggered messaging for people already in your product, Snov.io is cold outbound to people who aren’t yet customers. If you’re deciding between Snov.io and a dedicated data provider like Cognism, the trade is coverage and quality (Cognism, especially in Europe) against price and self-serve simplicity (Snov.io, with published tiers you can check today instead of booking a sales call).
Get Snov.io
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.