Chatfuel
Builds AI agents that answer and sell inside WhatsApp, Instagram and Messenger DMs, without you writing any code.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Business | $20/month billed monthly (annual billing available at a discount) | A business running one AI agent across its social DMs. | $20 of AI credits/month, WhatsApp conversion tracking to Meta Pixel, lead qualification and scoring, in-chat sales, bulk WhatsApp campaigns, CRM sync. |
| Agency S | $90/month billed monthly (annual billing available at a discount) | An agency running the same setup across multiple client accounts. | Everything in Business, plus $100 AI credits/month, support for 3 companies, an agency management dashboard, a dedicated account manager. |
Read from Chatfuel's own pricing page on 25 Sep 2026. Vendors change prices without notice.
Where it breaks
This check's automated read of the annual-billing figures did not reconcile against the monthly figures cleanly, so this entry states the monthly prices only — confirm the annual discount amount directly on the pricing page before assuming a specific saving.
Browser-based builder; the bot lives inside your Meta-connected WhatsApp Business, Instagram, or Messenger accounts once published. Chatfuel is an official Meta business partner.
First entry in this reference. There is no previous check to compare it against.
Chatfuel builds AI agents that live inside the DMs your customers are already using — WhatsApp, Instagram, Messenger — rather than a chat widget bolted onto your website that requires them to leave the app they’re already in. For a business whose customers message before they buy, that channel choice alone can outperform a better-designed website chatbot.
Being an official Meta business partner is not just a badge here; it means the WhatsApp and Instagram integrations are built against Meta’s supported business APIs rather than a workaround, which matters for reliability once you depend on the channel.
What the agent actually does
Beyond answering FAQs, the agent qualifies and scores leads, sells directly inside the chat thread, replies automatically to comments on posts and Reels, and can run bulk WhatsApp campaigns to a list. The AI credits metered into each plan cover the generative parts of that — the scripted flow pieces don’t draw against the credit pool the same way.
Business vs. Agency
Business is sized for one company running one bot. Agency S is built for managing three separate client accounts from a single dashboard with white-glove support attached — the natural next tier once you’re deploying the same setup for multiple clients rather than iterating on your own.
Against Landbot, the split is largely about where your customers already are: Landbot’s strongest surface is your own website with WhatsApp as an add-on, while Chatfuel is built DM-first across all three major Meta channels at once.
Get Chatfuel
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.