IFTTT
The original if-this-then-that automation service — one trigger, one action, running quietly across smart devices, social accounts and apps without you watching it.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Free | $0/forever | A single simple automation between two apps or devices. | Mobile app access, no-code integrations, 30-day onboarding support. |
| Pro | $4.99/month, or $2.99/month billed annually ($35.88/year) | Someone with several smart devices or multi-step Applets. | Faster Applet run speeds, multi-action Applets, more integrations. |
| Pro+ | $14.99/month, or $8.99/month billed annually ($107.88/year) | A household or small business automating a lot of accounts at once. | Everything in Pro at higher limits, plus priority support. |
Read from IFTTT's own pricing page on 25 Sep 2026. Vendors change prices without notice.
Where it breaks
Browser and mobile app (iOS/Android). Runs in the background once an Applet is turned on — nothing needs to stay open on your device.
First entry in this reference. There is no previous check to compare it against.
IFTTT predates almost everything else in this directory — it launched in 2011, long before “automation” got reframed as an AI category, and it is worth understanding as the ancestor of tools like Zapier and Make rather than a competitor to them.
The model is deliberately narrow: one trigger, one action, no branching logic. A new email with an attachment saves the file to Drive. A calendar event turns on the porch light. That narrowness is the whole product — it means Applets are things a non-technical person can build in about a minute, at the cost of anything that needs a condition, a filter, or more than two steps.
Where it actually fits a business
IFTTT is squarely a consumer automation tool that happens to have business use cases at its edges — social media cross-posting, simple lead capture, smart-office triggers. It was not built for CRM logic or multi-branch workflows, and pushing it there is the wrong tool for the job.
Against the alternatives
Against Make or Zapier, the honest comparison is depth: both handle branching, filters, and dozens of steps in one workflow, which IFTTT’s one-trigger-one-action model cannot do at all. Reach for IFTTT when the automation really is that simple and you don’t want to learn a workflow builder to get it. Reach for Make the moment the automation needs an “if” beyond the one in the name.
Get IFTTT
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.