MailerLite
Simple, low-cost newsletters and landing pages for small businesses, with an AI assistant drafting subject lines and email copy.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Free | $0 | A business sending its first newsletters and building a list from nothing. | Core email sending, signup forms, and landing pages, with sensible limits before you need to pay. |
| Comfort | Starting at $12/month | A business that wants the full toolset without hitting Free's limits. | The complete drag-and-drop, custom HTML and simple editors, with sending and usage limits sized for regular use. |
| Power | Starting at $25/month | A busier marketer running several campaigns and automations at once. | Everything in Comfort, plus bonus SMS credits equal to your monthly bill, priority support, and unlimited emails. |
| Enterprise | Custom pricing | Large lists or organisations needing dedicated support and custom terms. | Negotiated features and limits for high-volume senders. |
Read from MailerLite's own pricing page on 25 Sep 2026. Vendors change prices without notice.
Where it breaks
Both paid tiers' prices scale with list size — the $12 and $25 figures are the 'starting at' rate at the smallest list, and will rise as your subscriber count grows, the same pattern as Omnisend and most list-based email tools.
Entirely browser-based; no desktop app. Built to be usable without training, which is the whole point for a business sending its first newsletter.
First entry in this reference. There is no previous check to compare it against.
MailerLite’s whole appeal is refusing to be complicated. Where a lot of email marketing platforms have accumulated a decade of features into an interface that needs a tutorial, MailerLite stays close to what a very small business actually needs: build a list, send a newsletter, automate a welcome sequence, and not pay very much for the privilege while the list is still small.
With 1.5 million-plus customers reported, it is frequently the first real email tool a small business adopts — the step up from BCC’ing everyone from a personal inbox, before there is enough volume or sophistication needed to justify something heavier.
Reading the tier names honestly
Comfort and Power are not capability tiers in the usual sense — Free, Comfort and Power all run the same editors and the same automation engine. The difference is sending limits and support level, plus SMS credits on Power. That means the decision to upgrade is really a question of “have I outgrown Free’s sending cap,” not “do I need a feature Free lacks.”
Where the AI shows up
The assistant drafts subject lines and body copy from a prompt, which is useful for getting past a blank editor but is not the reason to choose this tool over Omnisend — that decision comes down to whether you need ecommerce-specific automations (Omnisend) or just want the simplest possible newsletter tool (MailerLite).
Get MailerLite
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.