Submagic
Takes a short video you already filmed and adds animated captions, b-roll and sound effects in one pass, so a raw phone clip comes out looking edited.
What you'd use it for
Turning a clip you have already filmed into a captioned, produced-looking short without opening a timeline editor.
- Burn in animated captions timed to speech, in over 100 languages
- Insert stock b-roll and sound effects automatically where the talking runs flat
- Remove silences and bad takes from a raw recording automatically
- Cut one long recording into several short clips ranked for likely performance with Magic Clips
- Schedule and publish finished clips to TikTok, Reels and Shorts from inside the tool
The verdict
Submagic is a fast, inexpensive way to turn a clip you have already filmed into something that looks properly produced, without learning a timeline editor. The real constraint is duration and credits rather than raw ability -- Starter's 2-minute cap and 15-video allowance suit only occasional short posts, while Business's 30-minute ceiling is what actually unlocks repurposing longer recordings. It suits solo creators and small teams posting short-form content on a regular cadence far better than anyone with a backlog of long-form video to process at scale.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Starter | $12/member/month billed yearly, $19/member/month billed monthly | Someone starting out creating short-form video content. | 45 credits a month (roughly 15 videos), 2-minute maximum video duration, free b-roll and sound effects, API access at 10 minutes a month. |
| Pro | $23/member/month billed yearly, $39/member/month billed monthly | Creators producing short-form content regularly. | 120 credits a month (roughly 40 videos), 5-minute maximum video duration, Storyblocks b-roll library and a branded kit, API access at 10 minutes a month. |
| Business | $41/member/month billed yearly, $69/member/month billed monthly | Teams scaling video production, or anyone who needs more than Starter and Pro's 10 minutes a month of API access. | 300 credits a month (roughly 100 videos), 30-minute maximum video duration, everything in Pro, with API access raised to 100 minutes a month. |
Read from Submagic's own pricing page on 25 Sep 2026. Vendors change prices without notice.
What you need to start
- An email address to sign up; no credit card is needed for the free trial
- A video already filmed, since Submagic edits footage rather than generating it
- A paid plan once you are past the 3-video trial or need exports without a watermark
A couple of minutes to sign up and get a first captioned clip back; the free trial caps out at 3 videos with a watermark until you move to a paid plan.
Your first run Upload a clip, pick its language and speaker count, and captions come back in about 40 seconds; refining the b-roll, effects and export settings before you're happy with it takes a few minutes more.
Where it breaks
No permanent free tier was found — Submagic's free access appears to be a limited trial rather than an ongoing $0 plan, so it is not listed as a tier above.
Browser-based; upload a finished clip and it returns a captioned, edited version. No timeline editing required.
First entry in this reference. There is no previous check to compare it against.
When not to use it
Not for anyone still working from a script rather than raw footage -- that job belongs to a text-to-video tool, not an editor that starts from film already shot. Also not worth it for someone posting only a clip or two a month, since even Starter's 45 credits go mostly unused.
The specific job Submagic does is the last 20% of short-form video editing that takes the most time by hand: burning in animated captions timed to speech, dropping in b-roll where the talking gets dull, and adding the little sound effects and emphasis pops that make a TikTok or Reel feel produced rather than raw. Upload a clip, and it comes back edited — you’re not building a timeline yourself.
The credit system maps to finished videos rather than minutes uploaded, and the maximum video duration is the real gate between tiers: Starter tops out at 2 minutes, which rules it out for anything longer than a short clip, while Business’s 30-minute ceiling covers most long-form-to-short-form repurposing work.
What actually separates the tiers
Beyond duration, the jump from Starter to Pro buys a proper b-roll library (Storyblocks) and a brand kit for consistent styling across videos — the difference between captions that look generic and ones that look like your channel. API access is included on every tier; what Business buys is a bigger allowance, 100 minutes a month against 10 on Starter and Pro, which matters only if you’re automating the pipeline at volume rather than uploading clips by hand.
Where it fits next to the alternatives
Against Fliki, the difference is starting material: Fliki builds a video from text with no filming involved, while Submagic edits a video you already shot. They’re often used in sequence rather than as competitors — script to rough video in one tool, polish in the other.
Alternatives
Marketing & socialAppsOpusClip
Takes one long video — a podcast, webinar or talk — and cuts it into captioned short clips, ranked by how likely each one is to perform.
Marketing & socialAppsCaptions
Records, captions and edits talking-head video on your phone, including correcting your eye line so it looks like you're making eye contact with the camera.
CapCut
A video editor built for short-form social, with automatic captions, background removal, templates and AI tools that cut a long recording down to postable clips.
Marketing & socialAppsDescript
Edit video and podcasts by editing the transcript — delete a word from the text and the matching footage or audio disappears with it.
Get Submagic
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.