Woodpecker
Cold email software with adaptive sending and deliverability monitoring built in, popular with European agencies running outreach for clients.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Pay as you grow | $7.00 per 100 contacted prospects/month (roughly $0.01 per 100 with annual billing) | Any team sizing cost to actual outreach volume rather than a flat seat count. | Unlimited email verification, 4 free inbox warm-ups, 100 Lead Finder credits, unlimited team members, unlimited connected email accounts, 16,000 monthly emails. |
| LinkedIn add-on | $29/month per connected LinkedIn account | Teams running multichannel outreach across email and LinkedIn together. | LinkedIn steps inside the same sequence as email touches. |
| Integrations add-on | $20/month | Teams that need API or webhook access into other systems. | API, webhook and integration access. |
Read from Woodpecker's own pricing page on 25 Sep 2026. Vendors change prices without notice.
Where it breaks
Pricing is metered by 'contacted prospects,' not seats, so the headline $7/100 figure is only meaningful once you know your actual monthly send volume — a small list and a large list on the same plan pay very differently. Extra warm-ups, extra email addresses and the agency panel all carry their own separate monthly add-on costs.
Browser-based; sends run from your own connected email accounts rather than a shared sending domain, which is the standard structure for deliverability-conscious cold email tools.
First entry in this reference. There is no previous check to compare it against.
Woodpecker is built around a problem every cold-email tool eventually runs into: send too aggressively from a new inbox and the provider starts routing everything to spam, quietly, with no warning. The adaptive sending and built-in inbox warm-up exist specifically to keep a sending account looking human to Gmail and Outlook’s spam filters, which is worth more than any AI copywriting feature if your emails are landing in Promotions instead of the inbox.
Priced by volume, not by seat
Unlike most sales tools in this category, Woodpecker charges per 100 contacted prospects rather than per user. Unlimited team members and unlimited connected email accounts are included at every level — the meter is how many people you’re actually reaching, not how many people are logged in reaching them. That model rewards a lean team running a big list and penalizes a large team running a small one, which is the opposite of most seat-based software.
The agency angle
A dedicated Agency Panel add-on and per-client billing make this a common pick for marketing agencies running outreach on behalf of multiple clients from one account, rather than juggling separate logins per client.
Against Mailshake or Smartlead, the deciding factor is usually deliverability track record and how your volume maps onto per-prospect versus per-seat pricing — worth running the actual numbers for your list size before choosing between them.
Get Woodpecker
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.