Copper
A CRM that lives inside Gmail and Google Calendar rather than a separate app, with AI summarising email threads and suggesting next steps.
What you'd use it for
Keeping a sales pipeline current without asking anyone to leave Gmail to go log what just happened.
- Build contact and company records automatically from existing Gmail and Calendar activity, with no manual re-entry
- Get an AI summary of a long email thread instead of scrolling it
- Get a suggested next step drawn from what a conversation actually said
- Draft outreach with an AI email template generator and tighten it with an AI re-writer
- Track deals through customisable pipelines from inside the inbox
The verdict
Copper earns its keep by reading Gmail and Calendar directly and building pipeline records from what a team is already doing, so adoption does not depend on anyone remembering to log activity somewhere else. The AI layer is deliberately modest — thread summaries and a suggested next step, not generated copy — which is exactly why it gets used. Basic's 2,500-contact cap is tight enough that most growing teams end up on Professional in practice, at $69/seat/month. It suits a small-to-mid sales team that already lives in Google Workspace far better than one running a more customised or non-Google stack.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Basic | $29/seat/month, or $23/seat/month billed annually | A small team wanting pipeline tracking without leaving their inbox. | 2,500 contact limit, task automation, pipelines, project management, contact enrichment. |
| Professional | $69/seat/month, or $59/seat/month billed annually | A sales team that needs its CRM to also run outreach. | Everything in Basic, plus 15,000 contact limit, workflow automation, bulk email, reporting, third-party integrations. |
| Business | $134/seat/month, or $99/seat/month billed annually | A larger team that has outgrown contact caps and needs deeper reporting. | Everything in Professional, plus unlimited contacts, email series, custom reports, multi-currency, premium support. |
Read from Copper's own pricing page on 25 Sep 2026. Vendors change prices without notice.
What you need to start
- A Google Workspace or Gmail account, since Copper reads and writes to it directly
- Chrome browser, to install the Gmail and Calendar extension
About ten minutes to a working account and the Gmail extension; a full day before a team has pipelines and permissions properly configured.
Your first run Sign up with a Google Workspace email and install the Gmail Chrome extension, which takes about ten minutes, and Copper starts building contact and pipeline records from your existing inbox and calendar activity straight away.
Where it breaks
Prices exclude applicable taxes and fees, and annual billing is where the real discount sits — up to 26% off the monthly rate.
Runs as a layer inside Gmail and Google Calendar via browser extension and native Google Workspace integration — there is no separate app to context-switch into for day-to-day use.
First entry in this reference. There is no previous check to compare it against.
When not to use it
Not for a team that isn't built around Gmail and Google Calendar, or one that needs a CRM as a deeply customisable standalone workspace with heavier reporting — Copper's whole design is built around living inside the inbox, and that trade-off cuts the other way for anyone who wants more from a CRM than that.
Most CRMs ask a sales team to leave their inbox and go log what just happened somewhere else, and that second step is where CRM adoption quietly dies. Copper’s whole design decision is refusing that step — it reads Gmail and Calendar directly and builds contact records and pipeline stages from what is already happening there, rather than asking anyone to re-enter it.
The AI layer sits on top of that same idea: summarising a long thread instead of making someone scroll it, and surfacing a suggested next step from what the conversation actually said. It is a smaller, quieter use of AI than a generative tool — closer to “save five minutes of reading” than “write this for me” — but it is the kind of AI feature that gets used precisely because it asks nothing extra of the person using it.
What the contact caps actually mean
- Basic’s 2,500 contacts is tight for anything beyond a very small pipeline — check your existing contact count before assuming Basic will hold you for a year.
- Professional’s jump to 15,000, plus bulk email and workflow automation, is where this becomes a CRM a sales team runs process through rather than just a system of record.
- Business removes the cap entirely and is the tier worth it primarily for teams that have already hit Professional’s ceiling, not a default starting point.
Where it fits
If your team already lives in Gmail and Google Calendar and the goal is a CRM nobody has to be nagged to update, Copper’s whole premise pays off immediately. If your workflow is not Google-centric, or you need a CRM with a much deeper customisation and reporting layer, a heavier platform will serve you better than fighting Copper’s Gmail-first design.
Alternatives
Customers & salesAgentsHubSpot
A CRM that holds your contacts, deals and conversations, with Breeze AI agents that research prospects, draft outreach, write content and answer customer questions.
Zoho CRM
A low-cost CRM for tracking leads and deals, with Zia — Zoho's assistant — scoring leads, flagging anomalies and predicting the best time to contact someone.
Customers & salesAgentsFreshsales
A CRM from Freshworks where the built-in Freddy AI scores leads, summarises calls, and flags deals worth your attention, priced per seat for small sales teams.
Get Copper
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.