Frase
Builds an SEO content brief from what's already ranking for a topic, then drafts the article against that brief so you're writing to a target, not guessing.
What you'd use it for
Turning a topic into a brief built from what's already ranking for it, then drafting the article against that brief instead of a blank page.
- Pull the pages currently ranking for a target query and extract the headings, questions and terms they cover in common
- Generate a content brief from that research in about fifteen seconds
- Draft a full article against the brief with AI, on every paid plan from Starter up, not as a separate add-on
- Score a page for AI-visibility - how likely it is to get cited by AI answer engines - alongside its traditional search ranking, through Content Guard
- Push a finished draft to your CMS through a publishing integration
The verdict
Frase earns its keep once you're publishing regularly enough that guessing what to cover is costing you rankings - brief then draft is a genuine structural difference from prompting a blank page, and AI drafting is included from the cheapest tier rather than sold as an add-on. What you're actually paying to scale is article volume, not access to drafting itself - 10 articles a month on Starter, 100 on Scale. Against Surfer SEO, the closest competitor, the choice is mostly which scoring methodology your team already trusts rather than a capability gap. It suits an existing content operation more than someone testing whether SEO content is worth doing at all.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Starter | $39/mo billed yearly, or $49/mo month-to-month | A solo writer or small site producing a handful of articles a month. | 1 seat, 1 site, 10 articles and 50 audit pages a month, publishing integration, SEO and AI-visibility scoring, Content Guard for 10 pages. |
| Professional | $103/mo billed yearly, or $129/mo month-to-month | A content team producing articles regularly across a few sites. | 3 seats and 5 sites (extra seats $29/mo), 40 articles and 250 audit pages a month, content calendar, internal linking, Content Guard for 75 pages. |
| Scale | $239/mo billed yearly, or $299/mo month-to-month | An agency producing content for multiple clients. | 5 seats and up to 10 domains (extra seats $29/mo), 100 articles and 1,000 audit pages a month, Content Guard for 300 pages, client-ready reports. |
| Enterprise | Custom pricing, arranged with sales | A larger organisation needing white-labelled reporting and SSO. | Custom seats and domains, white-label reports and a branded client portal, SSO/SAML, dedicated account management. |
Read from Frase's own pricing page on 25 Sep 2026. Vendors change prices without notice.
What you need to start
- A Frase account - a seven-day free trial with no credit card, converting to a paid plan from $39/mo to keep using it
- Google Search Console and Analytics connected if you want site-wide recommendations rather than one-off briefs
- A domain you can connect for Frase to crawl for the fuller setup
A first brief takes about fifteen seconds and a full AI draft a few minutes more; connecting a CMS for one-click publishing is closer to an hour as a one-off task.
Your first run Enter a target keyword and Frase returns a brief - headings, questions to answer, terms to include - in about fifteen seconds; asking it to draft the full article against that brief takes a few minutes more.
Where it breaks
Browser-based; publishing integrations push finished drafts to your CMS. A separate FraseCMS hosting product (from free up to $99/mo) exists for hosting content pages directly, distinct from the content-brief tool.
First entry in this reference. There is no previous check to compare it against.
When not to use it
Not for someone publishing one or two articles a year - Starter is priced and quota-capped for a team with a cadence, and there's little for a competitive brief to prove on that little content. Also a weak fit for original reporting or an interview-based piece, since Frase's edge is synthesising what's already ranking, not producing information nobody has published yet.
The standard SEO-writing failure mode is producing a well-written article that doesn’t rank, because it never covered what search engines and readers actually expected on that topic. Frase works backward from that problem: it pulls the pages currently ranking for a target query, extracts what they cover in common, and turns that into a brief — headings, questions to answer, terms to include — before you or an AI writes a word.
The drafting step happens against that brief rather than from a blank prompt, which is the meaningful difference from a general writing tool like Copy.ai — Frase’s draft is shaped by competitive research it already did, not just an instruction you typed. Content Guard, a newer feature, extends the same idea to fact-checking and AI-visibility scoring, checking whether a page is likely to get cited by AI answer engines as well as ranking in traditional search.
Pricing scales by articles and audit pages per month rather than just seats, which matters more than seat count for most buyers — a solo writer on Starter gets 10 articles a month, plenty for a single blog, while an agency on Scale needs the higher article and multi-domain allowance to serve several clients from one account.
Against Surfer SEO, the closest direct competitor, the practical difference is usually interface preference and which one’s scoring methodology a team already trusts — both do brief-then-draft, and switching cost is mostly the learning curve of a new scoring system, not a capability gap.
Alternatives
Marketing & socialAppsSurfer SEO
Analyses what's already ranking for a keyword, tells you exactly what to include to compete, then drafts the article against that brief for you to edit.
Clearscope
Grades a content draft against the terms and topics that actually correlate with ranking, rather than a generic readability or keyword-density score.
Writing & editingAgentsCopy.ai
Runs go-to-market workflows — account research, outbound copy, content briefs — end to end, rather than generating one-off marketing drafts you assemble yourself.
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