Kit
A newsletter and sales platform for creators, with AI drafting broadcasts and automatically segmenting subscribers by what they've clicked or bought.
What you'd use it for
Running a newsletter that also sells a digital product or a paid subscription, without stitching together a separate checkout tool.
- Build a newsletter and collect subscribers on unlimited forms and landing pages before paying anything, up to 10,000 subscribers on the free plan
- Sell a digital product or a paid newsletter subscription through a Kit-connected Stripe account, with no separate checkout tool
- Build a visual automation that tags, sequences and emails subscribers based on what they click or buy, from the Creator plan up
- Segment a list automatically by subscriber behaviour with Subscriber Signals, on the Pro plan
- Draft a broadcast with the built-in AI writing assistant
The verdict
Kit earns its keep for a creator who wants to build a list and sell something to it without bolting a checkout tool onto a separate email platform — that combination is the whole pitch of the free tier, not an upsell. The parts that let a sequence run on its own, automation and behavioural segmentation, sit behind the Creator plan and get more expensive as the list grows, so the bill tracks growth rather than staying flat. It suits one creator, or the tight team around them, not an organisation running several brands or lists side by side.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Free | $0/month | Getting a list started, no cost, no catch. | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited email opt-in forms. |
| Creator | $33/month ($390/year), at 1,000 subscribers | A creator ready to automate sequences and sell digital products. | Visual automations, landing page and form templates, branding removed, unlimited sends. Price rises with subscriber count. |
| Pro | $66/month ($790/year), at 1,000 subscribers | A creator running a paid newsletter or deeper automation. | Everything in Creator, plus subscriber signals and the two deliverability features Kit gates hardest -- deliverability reporting, which shows which email providers or segments are underperforming, and a custom link-tracking domain. Price rises with subscriber count. |
Read from Kit's own pricing page on 25 Sep 2026. Vendors change prices without notice.
What you need to start
- An email address to sign up, no credit card needed for the free plan or the 14-day Creator/Pro trial
- A connected Stripe Express account before any digital product or subscription can actually be sold
- The Creator plan or higher for automations, removed Kit branding, or RSS campaigns
- Your subscriber count on hand before pricing a paid plan, since Creator and Pro cost more as the list grows
The account and a first landing page take well under an hour; a welcome sequence, a first broadcast sent, and Stripe connected for selling something take closer to an afternoon.
Your first run A landing page built from a template can be live in about ten minutes; a full setup with a welcome sequence and a first broadcast sent typically takes a few hours.
Where it breaks
Creator and Pro pricing scales with subscriber count — the figures here are the entry-level rate at 1,000 subscribers; a larger list costs more on the same tier, and the live pricing page has a slider to check your own number.
Browser app with a mobile app for managing sends on the go. Formerly ConvertKit — the rename to Kit happened in 2023, but the older name still surfaces in search and in some third-party integration docs.
First entry in this reference. There is no previous check to compare it against.
When not to use it
Not for a marketing team running multiple brands or list segments that need deliverability reporting and role-based permissions — those sit in Pro at the earliest, and even there Kit is built around one creator's audience, not a portfolio of them. Not for anyone expecting automation or removed branding on the free plan — both require Creator.
Kit was built for people who make a living from an audience rather than a company’s marketing department, and that shows in what’s bundled into even the free tier: unlimited landing pages, unlimited opt-in forms, up to 10,000 subscribers, before any payment changes hands. Most email platforms gate that behind a paid plan; Kit treats list-building as the on-ramp, not the product.
The paid tiers add automation that runs on its own once built — a welcome sequence, a launch campaign, a nurture flow triggered by a tag — which is a different job from drafting a single email and hitting send. AI sits inside that automation: it drafts broadcast copy and, more usefully, segments a list automatically by behaviour (opened, clicked, bought) rather than requiring the creator to tag everyone by hand.
Where it distinguishes itself from Mailchimp or Beehiiv is the built-in commerce layer — selling a digital product or running a paid newsletter subscription is a native feature here, not a Zapier connection to a separate checkout tool. That focus is also the limit: Kit is built for one creator or a small team around them, not the multi-brand, multi-list complexity a larger marketing org eventually needs from Klaviyo or ActiveCampaign.
Pricing scales with list size on both paid tiers, so the number that matters is the one at your actual subscriber count, not the headline entry price.
Alternatives
Email & outreachAppsMailchimp
Sends newsletters and automated campaigns, with AI that writes subject lines, builds segments, and picks send times.
Email & outreachAppsbeehiiv
A newsletter platform with growth tools, ad sales and paid subscriptions built in, plus an AI writing assistant, so a newsletter can become a business without stitching together separate tools.
Email & outreachAppsFlodesk
Flat-price-feeling, design-led email marketing built for creative small businesses, with automated sequences and, on the top tier, checkout pages built in.
Email & outreachAppsMailerLite
Simple, low-cost newsletters and landing pages for small businesses, with an AI assistant drafting subject lines and email copy.
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