Smartwriter.ai
Writes personalised cold emails and LinkedIn messages by researching each prospect's public online footprint first, so the opener references something real about them.
What you'd use it for
Turning a list of cold-outreach prospects into opening lines that reference something real about each one, without researching every lead by hand.
- Pulls a prospect's public footprint (LinkedIn activity, company news, background) before writing to them
- Drafts a personalised cold email opener or full email for each lead
- Drafts a personalised LinkedIn connection note or outreach message
- Bulk-processes a CSV list of prospects into ready-to-export personalised copy
The verdict
Smartwriter is good at the specific job of skipping past a bare merge-tag opener, since it researches a prospect before writing to them and the output is usable as a real first line rather than filler. The tiers are a volume decision, not a features one, since full tool access is already in the cheapest plan and a higher tier only buys more leads researched per month. Trustpilot reviews for the product run markedly worse than the ratings on incentivised review pages, with recurring complaints about cancellations still being charged and features breaking without warning, which is worth weighing before committing to annual billing. It suits a founder or small team who already has somewhere to send the output and wants the opener to sound researched rather than templated.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Basic Plan | $49/mo, billed annually | A marketer or a scale-up business starting outreach. | Up to 15 personalised lines per lead, 400 leads (credits)/mo, full access to all AI tools. |
| Popular Plan | $79/mo, billed annually | A team scaling outreach volume beyond Basic. | Everything in Basic, plus a higher lead (credit) allowance. |
| Pro Plan | $129/mo, billed annually | An agency or large marketing team running outreach at scale. | Everything in Popular, plus the highest lead (credit) allowance and unlimited credit rollover. |
Read from Smartwriter.ai's own pricing page on 25 Sep 2026. Vendors change prices without notice.
What you need to start
- An email address to start the 7-day free trial, no credit card needed
- A list of prospects to personalise for, as a CSV or individual LinkedIn URLs
- A separate sending tool or CRM, since Smartwriter only produces the copy
A few minutes to a working trial account with no card required, and a first personalised draft within minutes of uploading a prospect list.
Your first run Upload a CSV of prospects or a LinkedIn URL, pick email or LinkedIn message, and a personalised draft appears in the dashboard within minutes of starting the free trial.
Where it breaks
The pricing page shows conflicting strikethrough figures for the same tier in different sections (e.g. Basic showed both "$59/month" and "$49/month" as the current price in different places) — the $49/$79/$129 figures above are the lowest, most consistently repeated numbers and are the annual-billed rate; the true undiscounted monthly-billed price could not be confirmed with confidence.
First entry in this reference. There is no previous check to compare it against.
When not to use it
Not for anyone who wants outreach handled end to end: Smartwriter hands you a line of copy, and you stay responsible for where it lands — your own sending setup, domain reputation, and compliance with CAN-SPAM and GDPR consent rules for the people you are emailing. Also worth weighing against Trustpilot's cluster of billing and cancellation complaints, which sit well below the ratings on the vendor's own incentivised review pages.
Smartwriter.ai’s actual product is the research step, not the writing step: before it drafts a cold email or a LinkedIn opener, it pulls whatever it can find about the prospect publicly — recent posts, company news, background — and writes the personalisation line from that, rather than leaving a bare first-name merge tag as the only variable in an otherwise generic template.
Credits here map to leads researched, not emails sent — a single lead’s research and personalised copy consumes one credit regardless of whether you use it for an email, a LinkedIn message, or both, and unused credits roll over rather than expiring at month’s end.
What it does not do
Smartwriter writes the personalised message; it does not send it on a schedule the way AiSDR does. The output is copy you drop into whatever sending tool — your own outbound platform, a CRM sequence — already handles the actual delivery and inbox rotation. It acts when you ask, and stays out of your sending infrastructure entirely.
The honest caveat
The pricing page itself was inconsistent between sections at the time of this check, showing more than one “current” price for the same Basic plan. The figures above are the ones repeated most consistently, but anyone comparing tiers seriously should confirm the live number on smartwriter.ai before committing to annual billing.
Alternatives
Customers & salesAgentsAiSDR
An AI sales rep that researches leads from your HubSpot data and runs personalised email and LinkedIn outreach on a schedule, without a human sending each message.
Saleshandy
Cold email software that rotates across many mailboxes to protect deliverability, with a built-in lead database and AI writing the variant copy.
Instantly
Sends cold email at volume across many mailboxes at once, with a shared warm-up network protecting deliverability and an AI agent handling replies.
Get Smartwriter.ai
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.