Better Proposals

Builds web-based sales proposals with e-signatures and payment collection attached, with AI drafting a first version from your brief.

Customers & sales Apps

Checked 25 Sep 2026

Open betterproposals.io

What you'd use it for

Turning a client brief and your pricing into a signable, payable web proposal without starting from a blank document.

Draft a proposal introduction, project overview and pricing description from your notes, which you then edit rather than write from scratch
Build pricing into interactive line items a client can select or adjust before signing
Collect a legally binding e-signature and a card payment on the same page the client is reading
See when a client opens a proposal and which sections they actually read, then send an automatic follow-up nudge
Sync signed proposals into a CRM (Premium and above) instead of copying deal data across by hand

The verdict

It does one thing well: turning a proposal from a document you attach into a page a client can read, sign and pay on without leaving it. The AI drafting saves you the blank page, not the thinking — you still supply the client's actual situation and the pricing logic. Per-seat pricing means the cost tracks headcount rather than proposal volume, which suits an agency or sales team where a handful of people send most of the proposals, less so a larger team where most people only need to view them.

What it costs

Tier	Price	For	Includes
Starter	$13/user/month billed yearly, or $19/month billed monthly	Someone just starting out sending proposals professionally.	Core proposal builder, e-signatures, payment collection.
Premium	$21/user/month billed yearly, or $29/month billed monthly	A small business sending proposals regularly and wanting CRM integration.	Everything in Starter, custom domain, CRM integrations, Zapier/API, automatic expiry dates, custom onboarding forms.
Enterprise	$42/user/month billed yearly, or $49/month billed monthly	Sales teams needing collaboration controls on shared documents.	Everything in Premium, content locking, simultaneous editing, inline commenting, manager approvals, advanced permissions.

Read from Better Proposals's own pricing page on 25 Sep 2026. Vendors change prices without notice.

What you need to start

A Better Proposals account (14-day free trial, no card required to start)
A Stripe or PayPal account if you want the proposal to collect payment directly
A CRM account (HubSpot, Salesforce, Pipedrive or Close) only if you want the sync, which needs Premium

Under 30 minutes to a working account and first template; the vendor's own walkthrough gets a first sendable proposal out in minutes once branding and pricing items are in place.

Your first run The setup guide gets your branding, logo and a template picked in roughly 90 seconds, and the vendor's own account walkthrough puts a sendable first proposal at well under 30 minutes for someone with pricing and a template ready.

Where it breaks

Web-based; proposals are hosted pages rather than PDFs, viewable and signable from a link.

First entry in this reference. There is no previous check to compare it against.

When not to use it

Skip it if you send proposals rarely enough that a Google Doc or PandaDoc-style PDF already does the job, or if most of your team only needs to view proposals rather than send them — the per-seat price punishes that split. It is also not a CRM or pipeline tool; you still need one behind it if you are tracking a sales process rather than a single document.

A proposal, in this tool’s frame, is a web page rather than a document you attach to an email — the client opens a link, reads a formatted proposal with your pricing built in as line items, and signs and pays without leaving that page. That format is the whole pitch: fewer round-trips than a PDF that gets marked up, printed, or lost in an inbox.

AI drafting is the newer layer on top of an established proposal tool: give it a brief and it writes a starting draft you edit rather than build from a blank page. The tiers step up mostly on collaboration and integration rather than on the drafting itself — Premium adds CRM sync and a custom domain, Enterprise adds the controls a sales team needs when several people can touch the same document (locking sections, requiring manager sign-off before it goes out).

It is squarely a small-to-mid-size agency and sales-team tool, priced per user in a way that gets expensive fast for a large team — worth checking the per-seat math against how many people actually send proposals versus how many just need to see them.

Against Plain or a general CRM’s built-in quoting, the differentiator is the document experience itself: this is built around a client-facing artifact, not an internal pipeline.