Photoroom
Turns a phone photo of a product into a clean, studio-style listing image, removing the background and adding realistic lighting and shadow in seconds.
What you'd use it for
Turning a phone photo of a product into a clean, studio-style listing image without renting a studio.
- Remove the background from a product photo and drop in a plain, coloured or AI-generated backdrop
- Add a realistic shadow and lighting so a cut-out product looks shot rather than pasted
- Batch-edit a folder of product photos at once instead of one image at a time
- Put an AI-generated model in AI-generated clothing for an apparel listing
- Resize the same edited image to the exact dimensions each marketplace or ad platform wants
The verdict
Good at one specific thing: making a phone photo of a product look like it was shot in a studio, with a shadow and lighting that hold up on a listing page. The cost is a bigger, pricier tool than a plain background remover, and a credit system you need to size against your actual monthly photo volume rather than guess at. It suits a seller with a real, recurring stream of product photos to process, not someone editing the odd image.
What it costs
| Tier | Price | For | Includes |
|---|---|---|---|
| Free | $0 | Trying the background remover and basic editing tools. | Limited exports, watermarked on some tools. |
| Pro | $7.50/month, billed yearly | Solopreneurs handling their own product photography. | 8,000 AI credits/month, 1,000 exports, unlimited core tools, AI Backgrounds, AI Fashion Models. |
| Max | $20.99/month, billed yearly | A small business with a growing catalogue. | 25,000 AI credits/month, 3,000 exports, everything in Pro plus the Video Generator. |
| Ultra | $82.50/month, billed yearly | A growing brand managing a large catalogue or a team. | 75,000 AI credits/month, 10,000 exports, 4K video/image resolution. |
| Enterprise | Custom pricing | World-class brands needing tailored volume and support. | Custom credits, adjustable AI shadows, SLA, SSO, dedicated onboarding. |
Read from Photoroom's own pricing page on 25 Sep 2026. Vendors change prices without notice.
What you need to start
- An account (email, Google, Facebook or Apple sign-in)
- iOS 18 or later for the iPhone/iPad app, or Android 10 or later for the Android app
- A credit card for any paid tier (mobile subscriptions bill through the App Store or Google Play instead)
Under a minute to your first background-removed photo; longer to learn which AI tools and credit budget your catalogue actually needs.
Your first run Sign up with an email, Google, Facebook or Apple account, then upload a product photo — the background comes off and a studio-style shadow goes on in a few seconds, no card required on the free plan.
Where it breaks
Mobile apps (iOS, Android) for the original phone-photo-to-listing-image workflow, plus a browser app and API for batch processing a whole catalogue at once. Monthly billing runs roughly 33% higher than the annual rates shown here.
First entry in this reference. There is no previous check to compare it against.
When not to use it
Skip it if all you need is a plain cut-out with no shadow or backdrop — a simple background remover does that job for less. Also not worth it for a one-off personal photo or two; the plans are priced around monthly volume, and a single edit does not need a subscription.
Photoroom started as a background-removal app and stayed narrow on purpose: the job is turning an ordinary product photo — taken on a phone, on a kitchen counter — into something that looks shot in a studio. That’s a specific, high-volume need for anyone selling online, and doing it well is worth more to a small seller than a general-purpose photo editor that does a dozen things adequately.
The tiers scale by two things that track real usage: AI credits, spent per generation, and exports, capped per month. A seller listing a handful of new products a week fits comfortably in Pro; a catalogue doing hundreds of new listings a month needs Max or Ultra’s higher caps, and it’s worth counting your actual monthly product-photo volume before picking a tier rather than guessing.
Batch processing — editing a folder of images at once instead of one at a time — is where this stops being a one-photo-at-a-time mobile app and starts being a catalogue tool, and it’s a meaningful step up from what the free tier or Pro can practically handle for a large store.
Against Remove.bg, which does one job — background removal — and does it plainly, Photoroom adds the studio lighting, shadows and AI-generated backgrounds that make an image look shot rather than just cut out, at the cost of being a bigger, pricier tool for a narrower job than Remove.bg’s simplicity suits.
Alternatives
Marketing & socialAppsCanva
A design tool for people who are not designers — social posts, decks, flyers and print built from templates, with AI that writes copy, edits photos and resizes a finished design for every channel.
Adobe Express
Quick social and print design in the browser, with Firefly image generation and your brand kit built in.
Marketing & socialAppsFreepik
A stock-image and template library bundled with AI image, video and audio generation, so a small marketing team can build or find what it needs on one subscription.
Get Photoroom
Buying the tool is not the hard part.
The ebook is about what to hand over, in what order, and how you find out when it goes wrong. One payment, no subscription.